why defaqto?

Defaqto is the leading supplier of digital market research and information to the financial industry. With market leading products such as Aequos Online for providers and brokers and Aequos Engage for financial advisers, Defaqto’s products are used and seen by almost everyone in the industry.

Our database of financial products, the biggest of its kind in the UK, is updated daily with over 115,000 items updated each day.

Defaqto’s unique DNA (Data Numerical Analysis) benchmarking system enables products to be marked against each other based on a flexible range of features, to determine a product’s place in its market.