Too much choice will cause an aggregation crunch

You can now choose from over 70 sites but you may have no idea which one will provide the right policy at the right price. It is possible to be easily swayed by sites that are heavily advertising their brand and you could wrongly assume that these will provide the best options. The market cannot sustain all of these sites and we expect to see an aggregator crunch within the next two years.

Given that there are over 140 motor insurance providers and over 200 policies available, the choice is immense. There is now far too much choice thanks to the large number of aggregation sites out there. It can be very confusing as to which site to use and this completely defeats the point of comparison sites, which are meant to make your purchase easier.

Go Compare topped Defaqto’s motor insurance comparison website table (77%), closely followed by Tesco Compare (76%). The top ten sites rated by Defaqto were: Go Compare, Tesco Compare, Confused.com, I4Insurance, Moneysupermarket, Q4Insure, Tiger.co.uk, Uswitch, CheaperCover.com and Comparethemarket.

There was still room for improvement as many sites still had high default excess levels ranging from £200-£250, with the sole exception of Tesco Compare.