Defaqto Compare is an independent, interactive and easy to use product comparison tool which is updated daily. Users can easily identify differences in policy cover and product features via a simple traffic light system.
View the Defaqto Compare brochure
Product feature comparison is becoming an essential part of research processes for consumers, providers and intermediaries. Many of our clients are empowering their customer and sales support teams with product feature comparison information to help differentiate their products from competitor offerings. Using our extensive product database, which holds over 6 million product feature entries, we've created a simple comparison solution for use across your business – in branches and call centres, on consumer facing websites and on intermediary extranets.
Key benefits of using Defaqto Compare
- Increases sales, conversions and revenue
- Aids customer retention
- Supports compliance requirements
- Saves your staff time and increases their efficiency
- Provides information to demonstrate results and return on investment
