In an increasingly competitive financial services market, differentiating your product is becoming an absolute must. How do you overcome the ultimate challenge of effectively communicating the value of your proposition over competitors’ and engaging consumers and intermediaries?
Star Ratings are an independent and trusted industry standard for assessing the quality of a financial product or proposition - and are therefore a powerful tool for helping you meet this challenge.
Over 120 brands now license Defaqto Star Ratings to enhance the impact of their marketing communications, both internally and externally:
- An independent assessment that consumers and intermediaries can trust
- The industry standard for indicating where a product or proposition sits in the market in terms of feature quality and comprehensiveness
- An easy and impactful way of communicating the quality of your proposition to consumers and intermediaries
- Gives your staff greater understanding and confidence about the quality of your proposition, helping to drive more effective communication of USPs
We provide extensive support to help licensees maximise the return on their Star Rating.
We apply a consistent and stringent methodology, and the rating process is completely open and transparent (including our roundtable meetings each September, which offer the opportunity to discuss the issues you feel need to be considered in the development of the following year's ratings - in an open forum).
You can also read about the philosophy behind Star Ratings.