Investment bonds service review reveals the most popular providers

07 August 2019

Our investment bond service survey asked financial advisers like you about their views on the service they receive from onshore and international investment bond providers, the products they recommended in the past twelve months and the providers they preferred. Here’s what they told us.

To carry out this study, we first measured how satisfied the advisers were with their preferred providers. Then, by cross-matching ranked importance to ranked satisfaction, we identified where providers met advisers’ expectations.

Among seven categories, the survey shows a reduction in the satisfaction for provider strength and brand, online services and administration staff. This is in contrast to a notable increase in the satisfaction for reporting. The most important factor identified by advisers, new business administration, experienced a 3% fall in satisfaction.

Which are the preferred products?

The survey asked respondents which types of investment bonds they had recommended in the last 12 months. Interestingly, advisers preferred open architecture onshore and international bonds over restricted architecture products.

Pensions, investment ISAs and unit trust/OEICs were the three main types of product recommended in the last 12 months by advisers in the survey.

Preferred bond providers

The survey provides an interesting insight into the providers that advisers use as well the service they experience, both for onshore bonds and international ones. Based on the weighted satisfaction indices for each provider, we also identified the top performers in each of the seven service categories. This is an easy indicator for advisers to look at the providers excelling at a category that is important to them.

A warning to providers

“The survey provided some interesting insight into the levels of service from providers. It’s encouraging to see that several of the categories measured have seen improvements on last year,” David Cartwright, Head of Insight and Consulting for Wealth and Protection at Defaqto, explains. “However, new business administration, provider strength and brand and online services have all fallen below expectations. This could serve as a warning to providers that advisers are becoming less tolerant of any underperformance in service and support.”

Want to learn more?

For more details, including the individual satisfaction scores, download our Investment bond service review 2019 for free here.

About Service Ratings

We use the results of the survey to rate providers Gold, Silver or Bronze based on their overall satisfaction score. These Service Ratings help advisers in choosing the appropriate provider partners for them as they are based on the feedback we receive. They are available to view and use within Defaqto Engage, our end-to-end financial planning solution.

You can learn more about Engage Core, our end-to-end financial planning tool, and request a demonstration, here.

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