Throughout the year, our experts analyse market developments, conduct consumer research and hold discussions with the industry about the most important features and benefits when purchasing financial products or propositions.

Our experts select the most important features and benefits for each area. We use these features to score all the propositions in the market between 1 to 5, with a score of 5 denoting the highest characteristics for that element; a score of 1 indicates it has the lowest.

By totalling the scores, each product is assigned a Star Rating on a scale from 1 – 5.

We also use ‘core criteria’. These are features and benefits that a proposition has to offer to be considered a 4 or 5 Star Rating. If a proposition fails any core criteria test it will automatically be given a lower Star Rating.

This rigorous process happens every year. It ensures that new features are included in the scoring process where appropriate, so that the Star Ratings criteria are as relevant as possible.

We update Defaqto Star Ratings annually on 1 February. Any proposition launched or changed during the following 12 months, are scored against the criteria, and given the appropriate Star Rating. 

The Star Ratings data also feeds into our research and comparison tools: Defaqto Matrix, Defaqto Engage and Defaqto Compare. These tools allow both qualitative and quantitative comparisons of product features and benefits across a wide range of financial industry sectors.

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