Supporting end-to-end product lifecycle management

We assist providers across all stages of the product lifecycle - from development to launch and then review.



Communicate with impact the quality your offer

Defaqto Ratings are an independent and trusted industry standard for assessing the quality of a financial product or proposition.



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Drive sales conversions and customer retention with Defaqto Compare

Quickly and easily showcase your products' key features versus competitor offerings - in call centres, in your branches or online.

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Get instant and unbiased market and competitor intelligence through Defaqto Matrix

  • Saving your business the time and cost associated with gathering, analysing and disseminating market and competitor intelligence

  • Helping you understand and react to changes in the market as they happen without delay

  • Enabling you to maximise the impact of your marketing activity, internally and externally, by giving you the intelligence to identify USPs and communicate them effectively


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