Defaqto Matrix 360 combines the full strength of Defaqto’s independent financial-product database – the UK’s largest – with powerful visualisation and analysis tools that make complex market data quick to access, explore and understand.

Transform data into clear, visual insight to spot market trends and generate evidence faster than ever before. Join product, proposition, pricing, compliance and marketing-strategy professionals at leading UK providers already using Matrix 360 to see:

• What’s changing in the market. Track product and pricing movements across competitors and segments.
• Why those changes are happening. Uncover the underlying drivers using verified data and Defaqto’s expert insight.
• How to evidence product reviews and fair-value assessments. Quickly generate trusted, auditable outputs in the formats your governance teams need.

• Accelerate time-to-market
  Access daily-refreshed market insight to identify competitor or product changes early and act before the wider market responds.
• Design propositions that deliver stronger customer benefits
  Use customer appeal data and competitor benchmarking to refine features and build products that stand out.
• Optimise product portfolios
  Compare your full range to identify overlap and avoid cannibalisation.
• Improve pricing accuracy
  Identify under-featured or over-featured products and strengthen evidence for pricing and coverage decisions, without relying on external pricing data.
• Increase productivity
  Reduce time spent on manual data wrangling so teams can focus on strategy, innovation and customer outcomes.
• Support regulatory confidence
  Access a single, consistent source of market data to complete fair value assessments and evidence governance efficiently.

Quick answers to frequently asked questions

What is Matrix 360?

Matrix 360 is Defaqto’s market-intelligence platform for UK insurers and financial product providers. It combines the breadth and depth of Defaqto’s financial product database with interactive analytics, dashboards, alerts and reporting tools. Teams can benchmark products and propositions, monitor competitors, identify market change and make faster, evidence-based decisions.​

Which markets does Matrix 360 cover?​

Matrix 360 supports product and proposition analysis across General Insurance, Retail Banking and Wealth & Protection markets. Available coverage depends on your organisation’s requirements and can include insurance products, protection, pensions, annuities, investments and platforms. Our team can demonstrate the datasets most relevant to your market.​

What’s the difference between Matrix and Matrix 360?

Matrix provides structured access to Defaqto’s verified financial product data for research, analysis and reporting.Matrix 360 builds on that foundation by adding interactive visualisation, configurable dashboards, alerts and collaborative reporting tools, including:

• Market, competitor and proposition comparisons
• Alerts for product and feature changes
• Customisable reports, charts and data exports
• Shared access across product, proposition, research, distribution and governance teams

Matrix 360 helps teams spend less time preparing data and more time interpreting and acting on it.​

Can Matrix 360 be tailored to our market and competitors?​

Yes. Matrix 360 can be configured around the products, providers, competitors and relevant markets that matter to your organisation.This allows teams to focus on meaningful comparisons rather than relying only on broad whole-market analysis.​

What alternatives are there to Matrix 360?

There are no direct equivalents in the UK market.

Many organisations use a combination of spreadsheets, internal data collections, separate research sources and ad hoc competitor analysis. Matrix 360 brings verified Defaqto data, market comparison, alerts, visualisation and reporting together in one platform, helping teams reduce manual preparation and work from a more consistent view of the market.​

Who uses Matrix 360?

Matrix 360 is used by UK insurers and financial product providers, including AXA and Zurich. It supports teams working across product development, proposition, market intelligence, research, distribution, governance and compliance.​

Can reports and data be exported?​

Yes. Matrix 360 supports data exports and shareable reporting outputs for further analysis and internal use. Available formats can include Excel, Word, PDF and images, depending on the report and licence configuration.​

How much does Matrix 360 cost?

Pricing depends on your organisation’s size, data requirements and integration needs. Please speak with our sales team for a tailored proposal and demonstration of Matrix 360.

How often is the data updated?

Update frequency depends on the market and dataset. General Insurance data can be refreshed up to four times a day, while other product information is updated in line with Defaqto’s relevant research and verification processes.​