Defaqto Matrix 360

Defaqto Matrix 360 combines the full strength of Defaqto’s independent financial-product database – the UK’s largest – with powerful visualisation and analysis tools that make complex market data quick to access, explore and understand.

Transform data into clear, visual insight to spot market trends and generate evidence faster than ever before. Join product, proposition, pricing, compliance and marketing-strategy professionals at leading UK insurers already using Matrix 360 to see:

• What’s changing in the general insurance market. Track product and pricing movements across competitors and segments.
• Why those changes are happening. Uncover the underlying drivers using verified data and Defaqto’s expert insight.
• How to evidence product reviews and fair-value assessments. Quickly generate trusted, auditable outputs in the formats your governance teams need.

• Accelerate time-to-market
  Access daily-refreshed market insight to identify competitor or product changes early and act before the wider market responds.
• Design propositions that deliver stronger customer benefits
  Use customer appeal data and competitor benchmarking to refine features and build products that stand out.
• Optimise product portfolios
  Compare your full range to identify overlap and avoid cannibalisation.
• Improve pricing accuracy
  Identify under-featured or over-featured products and strengthen evidence for pricing and coverage decisions, without relying on external pricing data.
• Increase productivity
  Reduce time spent on manual data wrangling so teams can focus on strategy, innovation and customer outcomes.
• Support regulatory confidence
  Access a single, consistent source of market data to complete fair value assessments and evidence governance efficiently.

Quick answers to frequently asked questions

What is Matrix 360?

Matrix 360 is Defaqto’s insurance-market-intelligence platform. It helps UK general-insurance providers benchmark products, track competitors and evidence fair-value assessments with verified data.

Matrix 360 combines the unrivalled breadth and depth of Defaqto’s financial product database with intelligent analytics, dashboards and reporting tools. With Matrix 360 you can see how the market is changing, receive alerts when competitors move, and make faster, evidence-based decisions.

What’s the difference between Matrix and Matrix 360?

Matrix is Defaqto’s static data service — a structured delivery of verified product information that supports research, analysis and compliance reporting. Matrix 360 builds on that foundation by adding modern visualisation, automation and collaboration features:

• Interactive dashboards and daily updates on product and feature changes across the market
• Multiple data sources integrated into a single, joined-up view of product information
• Customisable reports and visual insight tools for product, proposition and governance teams
• Collaborative access across departments to support faster, more confident decision-making

What alternatives are there to Matrix 360?

There are no direct equivalents in the UK general insurance market.

While some insurers maintain in-house data collections or commission ad-hoc research, none offer the independent scope, accuracy and timeliness of Defaqto’s database — updated four times daily and maintained by the UK’s leading product-research team.

Defaqto’s expertise, independence and market coverage make Matrix 360 a unique source of insight.

Who uses Matrix 360?

Leading UK insurers and product providers, including AXA and Zurich, use Matrix 360 to inform product design, pricing, benchmarking and compliance activity.

How much does Matrix 360 cost?

Pricing depends on your organisation’s size, data requirements and integration needs. Please speak with our sales team for a tailored proposal and demonstration of Matrix 360.

How often is the data updated?

Matrix 360 is refreshed four times a day, ensuring you have the latest verified data and market intelligence at your fingertips.