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"I find it helpful that Defaqto has a Star Rating system. It makes choosing a product easier with this grading system in place."
Consumer, Defaqto consumer research 2021

89% of people are more likely to choose a Defaqto rated product* 

Guided by the stars – our Star Ratings help consumers and financial professionals make smarter financial decisions by giving them an at-a-glance view of a financial product’s quality and how comprehensive it is.

*Defaqto consumer research 2023

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Highly recognised 

  • Star Ratings are the recognised standard that’s trusted by consumers and industry alike. 
  • Independent, unbiased ratings help people make confident, informed decisions about their financial products.
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Scored by experts

  • Our ratings are independent, expert assessments based on facts, not opinion.
  • Our team of experts continually research and analyse every product to make sure our data is always relevant and up to date.

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Clear and consistent approach

  • We rate all financial products in the same way so it’s easy to see the difference between products. 
  • Our experts score every product on a simple scale of 1 to 5 – 1 Star represents a more basic product, whereas a 5 Star product is one of the most comprehensive on the market.

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Covering the whole market

We have the largest financial product database in the UK, covering more than 10,000 financial products, including:

  • 6,000 home, motor and travel insurance policies
  • 1,500 other insurance policies
  • 1,000 life and protection policies
  • 600 wealth and pension products
  • 600 current accounts and credit cards.

Unbiased quality for financial products across the market

Easy to compare

Our Star Ratings use a simple scale from 1 to 5 to quickly communicate product quality. So it’s easy to compare products side by side.

Based on fact, not opinion

All of our ratings are completely objective. Our experts score products by looking at key features and benefits.

A whole market view

Our research and analysis covers every single financial product on the market.


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Partnering with us

Working with Defaqto brings you more than just market-leading products and data. Our world-class service means you’ll also enjoy access to our expertise and ongoing support. 

Our insight experts are always happy to discuss the product and industry landscape as it relates to your own business. While personalised training options for you and your staff are available to help you get the most out of our services. 


"Star Ratings are pretty intrinsic to our marketing. They are an endorsement of product quality, which makes our messages easier to communicate and substantiate. It is one thing saying to a customer, 'we've got a quality product', but an independent endorsement definitely helps."
Defaqto client Defaqto research 2022
Defaqto man star glasses RGB

What can we do for you?

Call us today on 01844 295 546 or email sales@defaqto.com and let's start a conversation.

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