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A competitive advantage you can rely on

Get access to 45,000 financial products and 4 million product features, updated daily. That’s a highly accurate view of the financial product landscape that you can use to your advantage. Our dynamic product benchmarking data gives you the insight you need to assess the competitiveness of products and propositions. 

Use current and historic data to inform new product design; promote your products throughout their lifecycle; and meet your compliance commitments. Create editorial content that shines a light on industry and product trends over time.

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Greater compliance

Our quality benchmarking functionality can help you with both product-related governance, and your Fair Value Assessment. 

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Smarter products

Easily identify USPs for new products to develop the right proposition for consumers based on what they – and the market – need. And find points of differentiation you can include in marketing communications and PR activity. 

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Market insight

Get the inside track on the products that have been launched, updated or withdrawn with colour-coded change reports – and respond quickly to market changes. 

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Covering the whole market

We have the largest financial product database in the UK, covering:

  • general insurance
  • life and protection
  • retail banking
  • wealth management.
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Based on our Data Numerical Analysis (DNA), benchmarking uses colour coding to highlight strengths and weaknesses versus your competitors, or the whole market.

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Star Ratings

The Matrix database lets you see all products’ Defaqto Star Ratings alongside the criteria and DNA scores we used to rate them.

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Brochure text

Information from product brochures means you can view and compare policy wording and terms and conditions. Or see how they stack up against your own products, where applicable.

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Automated reporting

Our repeatable, timely and automated reports are date stamped and emailed straight to the people who need them.

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Partnering with us

Working with Defaqto brings you more than just market-leading products and data. Our world-class service means you’ll also enjoy access to our expertise and ongoing support. 

Our insight experts are always happy to discuss the product and industry landscape as it relates to your own business. While personalised training options for you and your staff are available to help you get the most out of our services. 

"There’s nothing else on the market like Matrix. Before Matrix, we’d end up manually scrolling through policy documents to find information. The time efficiencies allow us to focus on our creativity and storytelling. The proof is in the great coverage we receive regularly. Ultimately, we can do more in less time and do it well."
Lynsey Walden Director Front Door Communications, Go.Compare’s PR agency
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See Matrix in action

Sign up for a free demo

Your personalised demo will show you how to:

  • use Matrix across product, proposition, marketing and governance teams
  • benchmark your products against your competitors or individual features
  • create reports and schedule them across your organisation.

Get in touch

Call us today on 01844 295 546, email or complete the form.

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