Defaqto Logo

There are thousands of financial products across the market, each offering different levels of cover, features and rates. The right information at the right time can make all the difference to your customers.

Give people meaningful product details, underpinned by independent ratings, and they can make informed decisions based on value and quality, rather than price alone. Combine this with a seamless customer experience, and you'll maximise the opportunities for sales and repeat business.

  • Governance, Compliance and Senior Management 
  • Proposition and Product Management
  • Marketing
  • IT Development
man jumping crop

Over 15 years of partnership with the UK's leading comparison websites

Use our extensive data and unbiased ratings, alongside, up-to-date pricing and more, to help your customers narrow down their choices and buy the right financial product. All with the confidence that you're acknowledging regulatory requirements.

"We've been trialling Defaqto Star Ratings within our quote journey. The trial went well and we saw an 11% uplift in premium using the ratings."
Defaqto research 2022

How can we help you

Our comprehensive product data, ratings and expertise combine to support you in:

  • helping customers choose the right products for them, based on fair value and quality, as well as price
  • increasing conversion and retention rates by giving consumers confidence to buy today
  • optimising your users' experience on your site
  • differentiating your consumer messaging 
  • meeting your regulatory commitments.
F20 website

Increase conversion and retention

With 89% of consumers saying they’re more likely to purchase a product showing a Defaqto Star Rating, it’s no surprise that more than 300 brands use them to promote their products. Give your users the confidence to buy with our unbiased guidance.

Learn about Defaqto Star Ratings
f51 website

Optimise your users’ experience

In a highly competitive market, customer experience is key to success. By making it easy for people to compare all the information they need in an at-a-glance format, you’ll create a smooth journey that’s always aligned to evolving regulatory requirements.

Learn more about Defaqto Compare and Defaqto Matrix.

d3 website

Stay up to date

Our database has 45,000 financial products and 4 million product features, updated every day across every channel. So when your customers want to compare general insurance, life and protection, retail banking and wealth management, you can rely on the accuracy of our data.

Learn about Defaqto Data Services
F10 website

Deliver stand out products

Dare to be different. Keep tabs on market trends, so you can keep pace with changing customer needs. Then use what you know to support your marketing activity and create interesting PR stories that show people why you’re the one to trust.

Learn about Defaqto Matrix

World class service

Access to Defaqto experts

  • Partnering with Defaqto means you can take advantage of our specialists and support.
  • Pick our insight experts' brains about trends in the market, changes to the product landscape, and regulatory impacts.
  • Improve your skills with training on our software tools.

Dedicated Account Manager

A single point of contact will support you throughout your relationship with us. They'll conduct regular reviews with you to make sure Defaqto continues to meet your needs.

Defaqto man star glasses RGB

What can we do for you?

Call us today on 01844 295 546 or email sales@defaqto.com and let's start a conversation.

Get in touch