Defaqto Matrix - Know where you stand so you can stand out
Staying competitive can be all about standing out from the rest, ensuring your products take a distinct place in your target marketplace.
Our new web-based application, Defaqto Matrix, revolutionises the way you manage your product life cycle and adds value across your business.
- Whole of market
- 100% independent
- Intuitive and easy to use
- A single point of reference for competitor product information
Whether you’re designing a product, or creating key messages to support marketing campaigns, the competitor and product intelligence you need is at your fingertips.
Defaqto Matrix will help you streamline your research and administration, saving you time and resources with its range of unique features:
- See how the market has moved with product change reports
- Chart product feature strengths and weaknesses to see how they compare
- Create tick box comparison tables to communicate your product strengths
- Compare brochure text detail
- Stay abreast of market changes as they happen by creating customised views of products and providers
- Access historic data since November 2009
- Automate your email updates to keep your colleagues well informed
Call us on 01844 295 546 to find out more and for a live demonstration, or we can call you back:
