Be guided by the stars
Defaqto Star Ratings give you an independent assessment of quality, providing guidance that helps you to choose the right financial products with certainty.
With the UK’s most comprehensive financial product database, rating every product in the market, you can be sure you’re making the smart choice.
9 out of 10 consumers buy Defaqto rated products
We’re regularly mentioned in national and regional media. In fact, you may have spotted our Star Ratings in one of these publications.
Facts, not opinions
There are thousands of financial products out there. But one thing is clear: the more you know, the more likely you are to make smart decisions.
- We’re the UK’s most trusted source of financial product and market intelligence.
- We're the people behind the renowned Star Ratings. Our leading insights and technology help raise standards across the industry.
- And with our independent expertise, we can transform complex data into unbiased facts.
Get the smart advantage
If you’re a financial professional, you can use our insight to get ahead.
We help product providers create standout propositions. And help advisers deliver seamless, compliant experiences for customers. Whether it’s through our independent ratings and reviews, or via our financial planning and database tools, we’re here to help everyone raise their game and deliver a better choice for customers.Learn more
Operating at scale
Our unrivalled reach delivers whole-of-market insight, combining with our expert ratings to promote fair value across the industry.
- 43,000+ financial products and funds analysed
4m product features updated
300+ financial institutions feed into our market insight
More than 30% of financial advisers use us to better serve their customers
Trusted by the industry
More than 25 years of experience has given us deep expertise in data collection and analysis. As a result, our ratings are trusted and used by more than 300 brands from over 250 companies across the financial services industry. Our Star Ratings also appear on the largest price comparison websites.