Defaqto Star Ratings

Star Ratings are an independent and trusted industry standard for assessing the feature quality and comprehensiveness of a financial product.

They support new business acquisition and customer retention by enabling you to communicate the quality of your product easily and with impact - both internally and externally and to new and existing customers and/or intermediaries.

An easy and impactful way of communicating the quality of your proposition to new and existing customers/intermediaries

• A simple, visual way of communicating a proposition’s quality
• Supports campaigns to increase sales and/or customer retention by helping you differentiate your offering on the basis of what it offers, not just how much it costs
• Gives your staff greater understanding and confidence to more effectively sell your products
• Supports the customer buying process from end to end - from raising awareness initially and helping consumers evaluate and make a purchasing decision, to reassuring them about their decision and supporting the renewal process

An independent, unbiased product assessment that consumers, advisers and brokers can trust

• We apply a stringent and consistent methodology
• The Ratings process is completely open and transparent
• We do not have ties with any provider
• We do not knowingly exclude any products in the many product areas covered by our Star Ratings
• The Ratings are made publicly available on our website
• Uniquely, we rate products not providers, making our Ratings more meaningful for users
• Backed by Defaqto’s independent brand

The industry standard for indicating where a product sits in the market in terms of feature quality and comprehensiveness

• More than 300 brands use Defaqto Ratings in their marketing communications

Specifically for intermediary-facing activity

Support you to secure a place on adviser panels

Give advisers, and their clients, post-recommendation assurance