The Data of Record: how independent, verified market data is becoming the defining competitive advantage in financial services.
AI tools have been democratised. Everyone has access to the same platforms. The firms pulling ahead now aren't those with the best technology — they're the ones whose decisions are built on data that is independent, verified, and comprehensive. For pricing, product, underwriting, compliance and technology leaders, that distinction has never mattered more.

Why attend
We’re designing every session to give you something actionable to leave with, whether you're responsible for pricing, product, underwriting, compliance, technology or operations.
- Exclusive Defaqto market data
Drawn from the UK's largest independent financial services products database and shared at the conference before it reaches anyone else. - Relevant to your role
Sessions built around the decisions that pricing, product, underwriting, compliance, legal, technology and COO leaders actually face. - Meet your peers
Catch up with old faces and meet new ones. Everyone in the room is working through the same challenges. - Outside perspectives
Expert speakers from outside financial services bring thinking that challenges assumptions.

Is this event for you?
This is a mid-to-senior level event for people working in general insurance and banking. It's particularly suited to:
And a special point on timing
We've deliberately structured the day (including drinks and networking) to close in time for your usual commute home.

Agenda
Our full agenda will be published in a few weeks. However, we are pleased to confirm our two special guest speakers:
Opening keynote
Emma Boardwell
DipFA, Founder, Emotional Finance — former psychotherapist
"The data's just the start. Why relationships in financial services matter more than ever, and what to do about it."
Emma explores what financial services can learn from how real human relationships work — and how to apply those principles practically across customer communications, digital journeys and distribution.

Closing keynote – not to be missed!
James Cracknell OBE
Double Olympic gold medallist, endurance athlete and author
"Marginal gains and the pursuit of a genuine edge"
James draws on a career built on objective measurement and marginal gains to explore what it really takes to find and sustain a competitive edge.
Registration
Registration is free but places are limited.
Register now to avoid disappointment.
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Frequently asked questions
Is the Defaqto Conference free to attend?
Yes. The Defaqto Conference 2026 is free to attend for qualifying provider attendees working in general insurance and banking. Places are limited, so we'd recommend registering early.
Where is the Defaqto Conference 2026 taking place?
This year's event is at County Hall, London — right on the South Bank, a short walk from Waterloo and Westminster stations. It's one of the most accessible financial services conference venues in the city, and a new location for us.
Who is the Defaqto Conference for?
It's designed for mid-to-senior professionals in general insurance and banking — particularly those working in pricing, underwriting, product, compliance, legal, technology and operations. If you're a provider looking to stay ahead of how independent market data is shaping the industry, this is the event for you.



