Our methodology

Our experts collect, examine and monitor information from nearly 41,000 products on a daily basis. In total, our experts maintain a database of over 4.1 million product features, updated on a daily basis, ensuring the Star Ratings are always up-to-date.

Throughout the year, our experts research the market – analysing developments, trends and regulatory changes, conducting consumer research to understand what’s important to you when considering purchasing financial products.

In addition, we know, as experts, the things that people are most likely to claim for and how much those claims might cost. This allows us to understand which features are most important.

We combine the market findings and potential criteria for the following year in a set of reports, and use these as a base for a series of open discussions with the industry.

Following this consultation, our experts select the most important features and benefits for each product area. These features are then used to score all the products in the market. By totalling the scores, each product is assigned a Star Rating on a scale from 1 – 5.

We also use what we call ‘core criteria’. These are features and benefits that a product has to offer to be considered to be given a 5 or a 4 Star Rating. If a product fails any core criteria test it will automatically be given a lower Star Rating.

This rigorous process happens every year for nearly 41,000 products. It ensures that new features are included in the scoring process where appropriate, so that the criteria on which the Star Ratings are based are as relevant as possible.

Defaqto Star Ratings are updated and published annually on 1 February each year. Any products launched or changed during the following 12 months are compared against the criteria, and given the appropriate Star Rating. All Star Ratings can be viewed on our website.

Share this