Defaqto, one of the UK’s most trusted sources of financial product and market intelligence, has been chosen by News UK to provide financial product data and insight for The Times, The Sunday Times, and Times Money Mentor.
The Times Money Mentor site was created with the aim of empowering readers to make better financial decisions for themselves. It gives people tools and information they need to understand the options available to them without making any personal recommendations on any matter.
Through the tie-up, Defaqto will provide its product features and rates data to the Times Money Mentor’s editorial team to power its independent best buys and comparison tables across the site.
Defaqto will also provide weekly data for the Best Buys section in the Money pages of the Saturday edition of The Times, as well as in The Sunday Times. This will span current accounts, savings, mortgages, loans, and credit cards.
Defaqto maintains the UK's largest financial product database spanning 45,000 financial products and 4 million product features. It is a trusted source of insight for the broadest range of consumer financial products, from those we all need – such as insurance and bank accounts – to investment and protection products for those who choose them. Defaqto’s research methodology informs independent ratings, reviews and insights, and every month millions of consumers trust Defaqto Star Ratings to help them make smarter financial decisions.
Georgina Pierson, Business Growth Director at The Times, said: “This is a significant development in terms of the content and insight we share with our readers. Through Times Money Mentor we want people to feel more confident about their finances; we are on a mission to demystify money and make it interesting and relevant. Defaqto is a perfect partner – an independent source of expertise in financial services, highly trusted amongst consumers.
“With Defaqto we’ll be using more sophisticated data to create clear information and Best Buys for our readers, making things easy to understand, helping to educate, and enable them to make smarter financial decisions – an ethos shared by both of our organisations.”
Sally Boyle, Chief Sales Officer at Defaqto, said: “Choosing financial products is really important, but it’s complicated and boring. With the increased cost of living, it’s never been more vital for people to make smarter financial decisions, yet few of us enjoy the process. We avoid detail, and the experience we often encounter when purchasing financial products is focused on price and conversion, not education and suitability.
“People need guidance at the right time, and they need guidance they can trust delivered in a way they can easily consume. This makes our union with News UK and Times Money Mentor so valuable to anyone looking for accurate and impartial insight – not personal reviews or glossy marketing.”