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Defaqto, one of the UK’s most trusted sources of financial product and market intelligence, has announced its integration with new fintech challenger Plannr is now live.

Benefitting users of both systems, Defaqto Engage, the financial advice software used by more than 30% of advisers in the UK, now connects with Plannr’s customer relationship management (CRM) technology for advisers, planners, and wealth managers. The new API represents an important step forward in a market where financial advisers typically use multiple different pieces of software yet seek a seamless, compliant journey.

Plannr is a new challenger in the market, designed as an easy-to-use, modern and infinitely scalable CRM. This integration enhances the choice of back-office provider for advisers and marks the first step in development between Engage and Plannr after Fintel acquired a 25% stake in Plannr in June 2023. The announcement also follows recent expansions to the Engage platform including the launch of Product and Platform Switching, and Consumer Duty profiles. 

Advisers can transfer client product and fund information from Plannr to Engage. Resulting research and reports from Engage are then sent back to Plannr. This means highly user-friendly client records are coupled to the best source of research, with consistent methodology and focus on compliance.

Glenn Porter, Chief Commercial Officer at Defaqto, said: “When advisers link their Plannr account to Engage, they will be able to search for their clients in Engage and select the client’s appropriate plans. They can then perform research within Engage, either on the Plannr plans or create new research from Engage. On completion of the research, applicable products, funds, and documents post back to Plannr, driving efficiency and simplicity, avoiding the need to re-key information into different platforms.

“This is the beginning of our journey with the Plannr team. Together, we will develop more advantages for those using both Engage and Plannr. We believe that helping advisers and their clients to make smarter financial decisions relies upon maximising the efficiency of adviser workflows so that they can focus on the very best outcomes for clients.”

Powered by Defaqto’s data, including more than 18,000 funds, platforms and products, Defaqto Engage is recognised by advisers and consumers as a trusted source of financial product and market intelligence. Advisers are using Engage to give their businesses a competitive edge, with recommendations of £42bn annually going through the system.