"Aviva scored highly across all areas of our customer service survey and particularly strongly for the ease of their quoting and buying journeys, and the level of service provided at this time."
Congratulations to Aviva!
Our Insight team reported that Aviva achieved one of the highest product rankings, with a range of products closely aligned to what customers told us they value most in the 2025 Customer Appeal Survey. Aviva stood out for a product range that consistently delivered value and reliable service over the past 12 months.
This combined with their service scores made them a clear winner in the Car Insurance category.
Defaqto Car Insurer of the Year - Highly Commended
This year, our financial product experts reviewed over 100 brands across home, car, travel, and pet insurance. Insights from more than 15,800 customers helped shape the customer experience scores at the heart of our awards.
We’re pleased to recognise four highly commended Car Insurers, each of which delivered strong results for their customers. From a smooth quote process to clear policy details and reliable support, these brands consistently performed well across the full policy journey - including claims and renewals.
Congratulations to all our highly commended insurers for setting a high standard and helping customers feel confident on the road.
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1st Central |
Co-op Insurance |
Direct Line |
Tesco Insurance |
Insurer of the Year 2025/26
We created the Defaqto ‘Insurer of the Year’ awards to help you choose insurance products with confidence.
Built on Defaqto’s trusted Star Ratings and informed by 33,000 responses from 15,800 customers, this year our financial product experts assessed over 100 home, car, travel and pet insurance brands.
