'Earned' not 'entered'
Unlike awards that rely on submissions, Defaqto's Insurer of the Year Awards are uniquely impartial. We proactively assess products in the market, using our objective, data-led Star Ratings methodology, to identify stand-out providers with high-performing products that demonstrate a sustained commitment to customer value. To learn more about the judging process, download our Guide to the Insurer of the Year Awards 2025 (PDF).
Congratulations to our Insurers of the Year for 2025!
- Car insurance: Aviva
- Home insurance: Halifax
- Pet insurance: Sainsbury's Bank
- Travel insurance: Coverwise
Learn more about why our 2025 winners—Aviva, Halifax, Coverwise and Sainsbury’s Bank—and highly-commended insurers stood out in the car, home, travel and pet categories, respectively.
A signal of excellence, proven through data
Based on robust product analysis and consumer insight, the Insurer of the Year Awards spotlight the providers delivering the strongest balance between service and quality in home, car, travel and pet insurance.
For those named Winner or Highly Commended, the badge becomes a valuable commercial asset when licensed.
Using our trusted Star Ratings and informed by 33,000 responses (from 15,800 customers), they are objective, transparent, and meaningful.
More than just a badge
- Stand out in aggregator and broker channels
- Support pricing and margin by reinforcing value at the point of quote
- Build trust with customers, partners and investors
- Boost conversion at renewal, cross-sell and upsell moments
- Differentiate in an increasingly consolidated market
- Inspire pride and alignment across your internal teams.
Licence Package
We’ve created a full package of promotional and recognition assets to support your marketing and stakeholder engagement, including:
- Official press release announcing the Winners
- Defaqto website listing, featuring judge commentary on why your product stood out
- Clickable badge files, optimised for use across digital and print channels
- Social media assets, including a re-shareable carousel post
- Invitation to the Insurer of the Year Awards prizegiving—a celebratory networking event, with invited press
- Winner’s plaque for display or presentation
For pricing details, contact your Defaqto Relationship Manager or email sales@defaqto.com. Click here for the Winners and Highly Commended in 2024/25.
Want to know more?
At a time when trust and differentiation are more important than ever, these Awards can cut through the noise to help your customers make better financial decisions, with confidence.
To find out more about the commercial value Defaqto's General Insurance Awards can bring to your business, call us on 01844 295 546 or email sales@defaqto.com.
